Tools for Customer Lifetime Value Estimation


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Documentation for package ‘CLVTools’ version 0.5.0

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CLVTools-package Customer Lifetime Value Tools
apparelDynCov Time-varying Covariates for the Apparel Retailer Dataset
apparelStaticCov Time-invariant Covariates for the Apparel Retailer Dataset
apparelTrans Apparel Retailer Dataset
bgbb BG/BB models - Work In Progress
bgbb-method BG/BB models - Work In Progress
bgnbd BG/NBD models - Work In Progress
bgnbd-method BG/NBD models - Work In Progress
cdnow CDnow dataset
clvdata Create an object for transactional data required to estimate CLV
CLVTools Customer Lifetime Value Tools
fitted.clv.fitted Extract Unconditional Expectation
ggomnbd Gamma-Gompertz/NBD models - Work In Progress
ggomnbd-method Gamma-Gompertz/NBD models - Work In Progress
gg_LL Gamma-Gamma: Log-Likelihood Function
nobs.clv.data Number of observations
nobs.clv.fitted Number of observations
plot-method Plot expected and actual repeat transactions
plot.clv.data Plot actual repeat transactions
plot.clv.fitted Plot expected and actual repeat transactions
pnbd Pareto/NBD models
pnbd-method Pareto/NBD models
pnbd_DERT Pareto/NBD: Discounted Expected Residual Transactions
pnbd_LL Pareto/NBD: Log-Likelihood
pnbd_nocov_DERT Pareto/NBD: Discounted Expected Residual Transactions
pnbd_nocov_LL_ind Pareto/NBD: Log-Likelihood
pnbd_nocov_LL_sum Pareto/NBD: Log-Likelihood
pnbd_nocov_PAlive Pareto/NBD: Probability of Being Alive
pnbd_PAlive Pareto/NBD: Probability of Being Alive
pnbd_staticcov_DERT Pareto/NBD: Discounted Expected Residual Transactions
pnbd_staticcov_LL_ind Pareto/NBD: Log-Likelihood
pnbd_staticcov_LL_sum Pareto/NBD: Log-Likelihood
pnbd_staticcov_PAlive Pareto/NBD: Probability of Being Alive
predict-method Predict CLV from a fitted model
predict.clv.fitted Predict CLV from a fitted model
print.summary.clv.fitted Summarizing a fitted CLV model
SetDynamicCovariates Add Dynamic Covariates to a CLV data object
SetStaticCovariates Add Static Covariates to a CLV data object
summary.clv.fitted Summarizing a fitted CLV model
summary.clv.fitted.static.cov Summarizing a fitted CLV model
vcov.clv.fitted Calculate Variance-Covariance Matrix for CLV Models fitted with Maximum Likelihood Estimation